Based on our market research, we have created a marketing plan that will generate interest in and drive attendance to the festival. Our total advertising and publicity budget is $40,000+.
Print Advertising
Television & Radio Advertising
Online Advertising
Customer Database
Website
We have a year-round website: www.sacartsfest.com It includes a wide variety of information about the festival. Especially visited in the months prior to the show, is the Exhibitor Gallery, which includes an image of work, booth number and website for each of the show's artists and contemporary craftspeople.
Social Media
We have engaged the services of c3 Communications, one of America's top public relations agencies, (www.c3publicrelations.com). Joice Truban Curry and Sean Curry, principals of the agency, will personally conduct our publicity campaign, including social media, TV and radio, Internet and print.
Publicity Campaign
Draft/distribute/pitch a long-lead calendar release plus feature press releases.
Sacramento Arts Festival Partnership Options
As the exclusive Presenting Sponsor of the 21st Annual Festival
Prior to the Festival
Input from the Presenting Sponsor into the email newsletters to our customers
Input from the Presenting Sponsor into our Facebook page
Offer Discount Coupons at your local branches or stores at one-half the regular price instead of the $1 off coupons we offer in our advertising and on our website. These can be offered to your present customers and drive new people to your branches or stores through our advertising and publicity.
We want all of your Sacramento-Area employees to feel included and would like to offer them VIP passes to the festival.
Presence at the Festival
As the Presenting Sponsor, we're offering you dedicated exhibit space where you can interact with our attendees. This would be in a highly visible area built into the booths on our floor plan or in our entertainment & restaurant area. In this exhibit area you, for examples, could hold contests, have attendees vote on their favorite artists and/or publicize a purchase award from one of the festival artists that will then be displayed at your headquarters or one of your outlets.
We think this will help bond you better with your own customers who are attending the festival, many who may bring more of their business to you rather than your competitors. And, of course, it gives the Presenting Sponsor a splendid opportunity to introduce itself to new customers.
Another idea is to host a "Meet the Artists" reception either Friday or Saturday night to your invited customers or staff along with a general invite to all of our artists and craftspeople.
Benefits
As the Presenting Sponsor of the Sacramento Arts Festival you'll receive a comprehensive package of benefits:
Advertising
Presenting Sponsor recognition in all of our advertising including all ads in the area's newspapers and magazines, Internet advertising, postcard, flier and poster advertising, television and radio promotions and marketing.
Social Media
We'll include exclusive content from the Presenting Sponsor on our Facebook page.
Festival Publicity
The Presenting Sponsor will be highlighted in all of our publicity
Festival Website
The Presenting Sponsor will be highlighted on our home page with a link to your website (or other location designated by you)
Festival Program
A full page Presenting Sponsor ad in the program or an insert into the program
Presenting Sponsor on Signage & Banners
In the Sacramento Convention Center lobby in front of the festival entrance
Attendee Surveys
We will also offer the Presenting Sponsor input questions and access to our attendee surveys.
Presenting Sponsor Investment
As a Featured Sponsor
If you wish a less active participation level, we propose that you become a Featured Sponsor of the 2019 Sacramento Arts Festival. With this you would receive a comprehensive package of benefits including:
Advertising
Logo presence as a Featured Sponsor in all of our forthcoming advertising including all ads we purchase in the area's newspapers and magazines, our Internet advertising, plus our postcard invites and email newsletters to Sacramento Arts Festival past customers.
Social Media
We'll include content from you on our Facebook page (www.facebook.com/sacramentoartsfestival).
Festival Publicity
You will be named as a Featured Sponsor in our publicity
Festival Website
You will have logo presence as a Featured Sponsor on our home page (www.sacartsfest.com) with a link to your website (or other location designated by you)
Discount Coupons
You will have the opportunity to offer our Discount Coupons at your Sacramento-area branches or stores. These can be offered to your present customers and drive new people to your branches or stores through our advertising and publicity.
Festival Passes
We want all of your Sacramento-Area employees to feel included and would like to offer them VIP passes to the festival.
Festival Program
Logo presence as a Featured Sponsor in our 2019 program.
Signage & Banners
In the Sacramento Convention Center lobby in front of the festival entrance Attendee Surveys We will also offer you input questions and access to our attendee surveys.
Featured Sponsor Investment
Contact
Warren Cook, producer
805-667-9290
warren@americanartfestivals.com